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The arrow air dancer at left effectively directs a driver’s attention to the business to the right. The tall sign on the right appears to be hard not to miss, but in fact, drivers “tune out” these kind of stationary free standing tall signs everyday during their driving. Due to the height, placement and movement of the funny looking dancing inflatable, along with it’s clear message, it causes the driver to take notice of the other sign and the business itself. Each time a driver looks at the inflatable man, your business has just received an “Ad Impression”.
When you figure how many cars pass by each day, per lane.... that’s a lot of “Ad impressions”. And what makes these more effective than print media campaigns is that the driver is at your place of business when he sees it and it is obviously on a route driven by the driver, so he finds that your service is very conveniently located for him as he passes by it on a regular basis, whereas fliers and print campaigns are only seen as he is opening his mail at home.
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